Univisión launches Spanish-language mobile video site

Univisión is the latest TV network to tap the mobile opportunity in interactive media with the Univision.com mobile video site for US Hispanic audiences.

Taking a ‘video snack’ approach to content, the mobile offerings feature a range of mobile-friendly clips covering entertainment, sports, news, cooking, beauty shows, music and horoscopes, along with short-form video content from select Univisión TV shows and novelas, and local UnivisiónTV stations.

Univisión has also partnered with the Kargo mobile publisher network to provide a monetisation piece of the initiative. Kargo delivers mobile advertising and integrated marketing opportunities across its proprietary network of major media mobile Web sites, native applications and messaging campaigns, leveraging relationships with carriers, app storefronts and handset manufacturers.

“The Univision.com mobile video site is Kargo’s first video-only site and provides a transition into the mobile video publishing space,” noted Harry Kargman, founder and CEO of Kargo. “[We have a] commitment to help develop and grow the Hispanic mobile audience.”

Read more: Univisión launches Spanish-language mobile video site | News | Rapid TV News http://www.rapidtvnews.com/index.php/2011121518009/univision-launches-spanish-language-mobile-video-site.html#ixzz1h0KjZMZz