B
irths have surpassed immigration as the main driver of the dynamic growth in the nation’s Mexican-American population. From 2000 to 2010, the Mexican-American population grew by 7.2 million as a result of births and 4.2 million as a result of new immigrant arrivals. This is a departure from the previous two decades when the number of new immigrants either matched or exceeded the number of births. The relative youth and high fertility of Mexican-American women have contributed to the increase in births. At the same time, immigration from Mexico declined sharply during the decade.
DIÁLOGO fue designada como agencia de relaciones públicas de registro (AOR) por LatinVision Media para proveer sus servicios.
The Hispanic public relations agency will help to position Latin Vision’s 2012 Marketing to Latinos Conference Series within the U.S. Hispanic and Latin American business markets.
Univisión is the latest TV network to tap the mobile opportunity in interactive media with the Univision.com mobile video site for US Hispanic audiences.
Taking a ‘video snack’ approach to content, the mobile offerings feature a range of mobile-friendly clips covering entertainment, sports, news, cooking, beauty shows, music and horoscopes, along with short-form video content from select Univisión TV shows and novelas, and local UnivisiónTV stations.
Univisión has also partnered with the Kargo mobile publisher network to provide a monetisation piece of the initiative. Kargo delivers mobile advertising and integrated marketing opportunities across its proprietary network of major media mobile Web sites, native applications and messaging campaigns, leveraging relationships with carriers, app storefronts and handset manufacturers.
“The Univision.com mobile video site is Kargo’s first video-only site and provides a transition into the mobile video publishing space,” noted Harry Kargman, founder and CEO of Kargo. “[We have a] commitment to help develop and grow the Hispanic mobile audience.”
Read more: Univisión launches Spanish-language mobile video site | News | Rapid TV News http://www.rapidtvnews.com/index.php/2011121518009/univision-launches-spanish-language-mobile-video-site.html#ixzz1h0KjZMZz